I regularly freelance as a fashion editor and curator for Pinterest UK.

This has involved identifying trends and curating visual round-ups to feature on the Pinterest Explore tab and writing snappy copy for each article.

This requires an in-depth knowledge of trends and lifestyle content. Articles range from women’s fashion, beauty and menswear to wellness, architecture, home decor and food.

In 2023 and 2024 I joined the team for Pinterest Predicts, which is a highly influential annual trend forecast that helps guide consumer behaviour and shape industry trends. I was responsible for curating collections of images, videos and content to create a visual identity of each trend. I also curated shopping edits to provide consumers with the opportunity to buy into the trends.